Why Franklin?

Franklin Educational Services is one of the most established and well-respected educational service companies in Los Angeles and Orange County. For over 25 years, we have provided a wide range of individualized educational services to help students of all ages, including adults, reach the highest levels of academic achievement.

By building positive and collaborative relationships with each student, Franklin-approved tutors optimize learning outcomes while promoting skill development and motivation.

Franklin Educational Services is your source for:

  • Tutoring
  • Educational Therapy
  • ADHD and Executive Functioning Coaching and Support
  • Fully-Accredited One-On-One Schooling
  • Test Prep
  • Full-Day, Trauma-Informed School Companions (aka Shadows)
  • College Transition Planning
  • College and Graduate School Coaching and Academic Support
  • Educational Consulting
  • Advocacy
  • Teacher Training
  • Parent Coaching

Franklin Educational Services is approved by the National Association of School Psychologists for continuing education.

NASP-Approved Provider

A Focus On

Executive Functioning Skills

Executive functioning skills are essential for success at school. These skills include:

  • Organization
  • Time Management
  • Planning
  • Study Skills
  • Memory
  • Active Learning Strategies
  • Self Advocacy

Franklin-approved tutors provide modeling and scaffolding for students so that, as they work on homework and study for tests, they strengthen their executive functioning skills.

A Focus On

Academic Management

Academic Management is an approach to tutoring that combines important principles of Educational Therapy, such as executive functioning support, with high-quality subject area expertise. Academic Management has proven effective for all learners at all levels.




Daniel Franklin, PhD, BCET

Founder, President, and Clinical Director

Board Certified Educational Therapist 


Daniel Franklin, PhD, BCET, author of Helping Your Child with Language-Based Learning Disabilities. (View Here)

Dr. Franklin is the founder, president, and clinical director of Los Angeles-based Franklin Educational Services, Inc., which provides a wide range of individualized school support services for students of all ages and needs. He holds a Master’s degree from the Harvard Graduate School of Education in Reading, Language, and Learning Disabilities, a PhD from UCLA in Education, and he is a Board Certified Educational Therapist.

He has over 30 years of experience in education as a teacher, school administrator, educational consultant, and educational therapist. He conducts in-depth initial consultations with students and provides ongoing guidance and support to families and schools in his practice.

Dr. Franklin is frequently featured in the media, appearing on CNN/HLN, KTLA, as well as the highly acclaimed documentary Unteachable. In addition, he has authored articles for various journals, including The Los Angeles Psychologist and has conducted over eighty presentations nationwide. Many of these presentations have been for prestigious organizations such as the Google Headquarters in NYC, Learning and the Brain, Los Angeles County Psychological Association, Association of Educational Therapists, International Dyslexia Association, CHADD, and the Learning Disabilities Association.


Gitana Deneff, MA

Director of Educational Services


Gitana Deneff graduated with honors from California State University, Long Beach with her master’s degree in English Literature: Medieval Studies. She also holds a double bachelor’s degree from CSULB in both English Literature and Creative Writing.

She started her work with Franklin Educational Services in 2019 as an Academic Manager. Now, as Director of Education, Gitana oversees and coordinates all of Franklin’s Los Angeles student-tutor placements and manages the Brentwood Learning Center.

Elisabeth Oliver, MA

Director of Client Services


Elisabeth received her bachelor’s and master’s degree in English Literature from CSU, Long Beach, and provides the team with a high level of administrative expertise.

As Client Services Coordinator, Elisabeth oversees communication between tutors and families and works closely with Dr. Franklin to support him in a variety of research-based capacities.

In her work, Elisabeth has been able to not only observe and internalize Dr. Franklin’s approach to supporting students with a wide variety of learning and behavioral needs but has also been able to learn and implement the latest findings related to educational psychology and educational methodologies.

Erin Rabidue, MA

Orange County Site Director


Erin received her master’s degree in Anthropology from California State University, Fullerton.  Her focus there was on youth culture and environment where she developed a heartfelt interest in working with students from diverse backgrounds. She has been working in education for over fifteen years as a dedicated homeschool instructor and passionate tutor.

Erin has been with Franklin since 2018 when she joined as an academic manager. Over the years she has worked with numerous students providing quality one-on-one instruction.  Now, as Site Director for the Orange County learning center, she brings that same passion, excitement, and dedication as she works with families, tutors, and clinicians to create academic and executive functioning plans that work with each student’s unique and individualized needs.

Interested in Learning More?

Submit an Inquiry

We’d love to hear from you! Please click the link below to submit an inquiry. Someone from our office will contact you shortly after receiving your request.